07 Nov 2021

Expert network market size

Photo of Max Friberg, CEO at Inex One
Max FribergCEO at Inex One
Market Market Sizing

The expert network industry surpassed $1.9 Bn in 2021 revenues, generated by more than 100 expert networks.

The industry has seen 18% average growth since 2015. A pandemic-induced dip in H1 2020 was recovered by even stronger growth in 2020, with year-on-year growth surpassing 20% in 2021.

Inex One has estimated the expert network industry market size in collaboration with Integrity Research. The analysis is based on public financial reports, IPO filings, benchmarks of available data and - of course - dozens of expert interviews. Thank you to everyone who contributed with insights!

Global expert network market 2021

Expert network market size and landscape 2021

Global leaders and regional champions

The expert network industry is led by four large expert networks. GLG remains the largest player in an increasingly crowded market, seeing 7% CAGR since 2018. However, competitors are chipping away at its previously dominant market share. AlphaSights, Guidepoint and Third Bridge are at its heels, each growing at 14-30% CAGR over the same period, according to our analysis.

“Regional champions” are expert networks with a strong foothold in their respective regions or industry verticals, while also offering global services. For example, Capvision has long been the largest expert network in China. Correspondingly, VisasQ is dominant in Japan and recently acquired Coleman, with its relative strength with US asset managers. Dialectica and Atheneum have significant market share in Europe (especially within consulting firms), while Hong Kong-based Lynk is strong in SEA.

Regional challengers and other small firms

Among the 100+ smaller expert networks, most have chose one of three tracks: (1) serving a specific region, (2) industry segment, or (3) applying a different business model. We find a handful being particularly interesting or fast-growing – these are the “regional challengers” separated from the larger “regional prospects” category.

For instance, Six Degrees and Prosapient are both growing fast with a standard expert network model. Conversely, Tegus and Stream are growing rapidly in the hedge fund vertical, based on seat subscriptions to their call transcript content libraries.

Some networks have been around for a decade or more; others are brand new. Together, they make up a booming expert network industry.

Expert networks specialized by region

Many expert networks focus on a particular region, where they have a stronger footprint than others. Notable firms are pictured below. Firms like VisasQ and Mimir are strong in Japan, whereas Lynk, Nodes, Liahnson each cover different parts of Southeast Asia. Infomineo and Golden Apple have a rare coverage of North Africa and the Middle East, as has Accurate Insights and Wivenn in Brazil. Europe has a number of firms with a particular strength in their home market, such as Colift and EPH in Germany, Xperts Council in France and Prosapient and Focal Fact in the UK.

Notable regional expert network players, per world region

Notable regional expert network players, per world region

Who are the customers of expert networks?

Expert networks started out in the early 2000’s with serving the hedge fund community. The services were soon in demand also in the wider financial industry, reaching private equity firms, asset managers, banks and consultants. The market is driven by a few fundamental trends:

  • Increased supply - as more experts can be found online, and are increasingly open to the concept of micro-consulting.

  • Increased demand - a fenomenal growth in private equity assets under management fuels spend on deal analysis by both PE firms and the consultants that they engage. Also corporate strategy teams are increasingly accessing expert networks to inform their decisions.

Expert network supply and demand - access to experts and a growing market of buyers

Expert network supply and demand - access to experts and a growing market of buyers (2nd slide is from our recent funding deck)

Firms that predominately serve consulting and PE firms (e.g. AlphaSights, Dialectica, VisasQ and Prosapient) are among the fastest-growing in the industry, compared to firms with a larger asset management business (e.g. GLG, Ridgetop and Coleman).

In recent years, the asset management segment has also shifted part of their spend to content libraries, driving strong growth in Third Bridge Forum, Guidepoint Insights, Tegus and Stream.

We split the market in four broad segments: consulting, asset management (including hedge funds, long only funds, SWFs, IMs and family offices), private equity, and corporates. In 2021, we estimate consulting to be the largest segment at 33%. For further detail, you may purchase the underlying dataset.

Expert network client types in 2021

What is next for expert networks?

The expert network industry is continuously evolving. Since we discussed industry consolidation v. fragmentation in 2018, the fragmentation case has had the upper hand. Fears that the industry reaches maturity might be overblown, as expert network recruitment is far above pre-pandemic levels.

Job posts at 15 large expert networks (Source: LinkedIn and websites)

Job posts at 15 large expert networks (Source: LinkedIn and websites), collected bi-weekly by Inex One.

However, competitive pressure is mounting:

  1. Firstly, the ease of finding experts attracts new entrants to the market. This risks creating a fatigue both among experts (receiving too many identical requests) and among clients (receiving too many similar sales pitches), and margin-eroding competition as indicated in the GLG S-1.

  2. Secondly, Inex One enables a more efficient market, driving business to high-performing expert networks, away from legacy operators. These firms are often specialists on certain geographies and industries, giving superior service quality to their clients.

At Inex One, we're excited about the growth of the expert network industry, and our contribution to making it efficient. Do you want to be part of this change? Contact sales or visit our careers page.