From selling lady shavers to SaaS solutions

Liam Sturges joined as the Head of Sales at Inex One in August 2019.

Recently I joined the Sales Team of Inex One, a cloud-based platform that helps our clients manage their expert interactions in a more efficient way. I immediately spotted a lot of similarities to my previous job, designing the sales strategy for the women’s shaver business of a FMCG company. Just as in my former company, my new colleagues are really smart & ambitious, we pursue excellence in everything we do and we focus relentlessly on what is best for our end user.

Not surprisingly I also found a few things that are very new to me: In an aggregated and anonymized way I can now see how our product is being used, something which in my old job (rightfully!) would have led to me getting sued. This is a great way of gaining insights in what already is working well on our platform and what we can still do to make it even more intuitive.

In addition to this we get instant feedback if, for example, a user logs into the platform and logs out without launching a project. Subsequently, we can attempt to determine what caused the user to cancel the project. It is like getting a notification every time someone enters a store with the intention of buying a lady shaver… Read the full article here.