Alphasights is one of the larger expert networks. It was founded in 2008 and became one of the first firms to successfully reduce GLG’s market dominance, growing in tandem with Third Bridge. The founders had a background in strategy consulting.
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The history of Alphasights
When Alphasights started out, GLG was dependent on its traditional static network. Experts were recruited proactively, on fairs and from telephone directories. Onboarding an expert was time-consuming and complex. Alphasights, lacking a database of experts, began recruiting experts directly for live projects. To enable this, they sped up the onboarding of experts, with modern tech tools and user-friendly interfaces. This business model’s success was supported by the even faster growth of LinkedIn. Today, the company combines a large database with custom recruiting.
Alphasights focuses on core services
Whereas many other larger expert networks have long offered a range of alternative expertise services (such as transcript libraries, live conferences with experts etc.), Alphasights long stuck to their core service, only offering expert calls or meetings.
However increasingly, the company now offers surveys, insights projects (similar to GLG's Strategic projects), and a small content library named AlphaView. AlphaView is similar to the Third Bridge Forum content library, although significantly smaller.
Growth and awards
In early 202022, Alphasights had more than 1,200 employees across its 9 offices in 7 countries. Associates manage both research (expert recruitment), client account management and sales for their accounts. This differs from GLG and Third Bridge, who have separated the research role and customer-facing sales roles. As a result, Alphasights has kept a higher productivity/ yield per employee than most peers and managed to retain key employees. The company has established its name as an attractive employer, receiving multiple Best Workplace Awards in recent years.
Alphasights was featured in our expert network benchmarking from June-July 2018, receiving one of the highest rankings. The company is sometimes confused with its India-based competitor Insight Alpha, which was founded in the same year.
Alphasights historic milestones
2008 – Founded in London, backed by a €3m investment from Acton Capital.
2011 – New York office opened
2012 – Hong Kong office opened
2013 – Dubai office opened
2015 – San Francisco office opened
2016 – Hamburg, Shanghai and Seoul offices opened
2017 – Tokyo office opened
2019 – Inex One identified Alphasights as a global leader in our expert network review.
2021 - Inex One reaffirmed Alphasights as a global leader in the expert network market sizing.
Former employees at Alphasights have gone on to found expert networks, including:
2014 - Magellan Research Group launched in New York.
2015 - Dialectica launched, headquartered in Athens, Greece.
2016 - Tegus launched in San Francisco, offering a content library alongside regular expert calls.
2019 - Arbolus launched in London.
2021 - Sanibel Group launched in New York, by an ex-Alphasights and Arbolus employee.
For the curious, check out this Alphasights company presentation (link) at the 2012 NOAH London conference, where the founders' explained their business model.