Guidepoint is one of the larger expert networks and operates a standard business model. It was founded in 2003 by Albert Sebag, an organic chemist that had “developed a deep Rolodex of the world’s leading physicians” (link).
In June 2020, Guidepoint had 800+ employees working across 14 offices in 9 countries. Its expert database contained 650 000+ unique experts and was second only to GLG’s expert network.
Even though expert phone consultations remain the core service provided by Guidepoint, the firm also offers a wide range of other expertise services:
- Guidepoint Insights (a product similar to Third Bridge’s Forum) offers subscribers the possibility to attend teleconferences and live meetings with top-tier experts, the transcripts of which are later available in the Insights Library;
- Guidepoint Legal Solutions team (similar to GLG Law) helps clients to find expert witnesses meeting their litigation needs;
- Unlike other large expert networks, Guidepoint also has a wide offering of quantitative data products under the name of QSIGHT. The service provides clients with almost real-time information on actual spend, market growth, pricing dynamics and market share shifts among manufacturers in different key industries.
Guidepoint – timeline and notable events
2003 – Founded in New York City as Clinical Advisors.
2007 – Rebranded as Guidepoint Global.
2009 – Acquired Vista Research, one of the first expert networks, for $10-15m. Employees at Vista had started the competing networks Primary Insight and Ridgetop Research, and later also Mosaic Research.
2011 – Mentioned in relation to an insider trading case, but not accused of any wrongdoing.
2015 – Acquired Innosquared, a German expert network with a strong presence in Europe.
2019 – Inex One identified Guidepoint as a global leader in our review of the 2019 expert network market size.
2020 - Guidepoint alumni launched the expert network FirstThought.
In October 2020, Guidepoint announced its database contained 770,000+ experts, doing 3,500+ interactions per week. Let's assume the typical Guidepoint interaction costs ~$800, annual revenue would be $112-145m (counted on 40-52 weeks of business per year).