Lynk expert network

The Lynk Global expert network was founded in Singapore in 2015 as The Straits Network. Lynk’s founder is a PE and hedge fund professional who worked at Silver Lake in the years of its $200m investment in GLG.

Lynk Global is today a mid-sized expert network and has grown to serve clients also beyond Southeast Asia. According to some estimates, Lynk had around 100 employees in June 2020, working across 8 offices located in Singapore, Hong Kong, New York, and Mumbai, Shanghai, Hyderabad, Manila, and Toronto. As of June 2020, Lynk Global had a database of 840 000+ experts, one of the larger databases globally alongside GLG and Guidepoint. Like some other networks, the company has at times struggled with employee churn.

Lynk service offering

Lynk offers three services:

  1. Lynk Answers - a classic expert network service (interviews, surveys and in-person meetings).
  2. Lynk Circle - a platform similar to those offered by Zapnito and Arbolus (and originally also by Deepbench), to help clients organize their own advisor networks.
  3. Lynk Infinity - an expert network aggregator, similar to the one offered by Inex One.

With Infinity, Lynk joins the ranks of companies offering expert network workflow solutions. There are now three expert networks that offer expert network aggregators as a side business: Lynk, Prosapient and Coleman Research.

At Inex One, we're intrigued by this move, and curious to see how it plays out. We firmly believe that expert networks and clients need better tech workflows, but we are curious to see if any expert network will agree to be aggregated by their competitor 🙃. The jury is out.

In the meantime, you may access 20 global expert networks in one platform here.

Lynk's fundraising history

Lynk has done a number of fundraises over the years:

  • $1m in 2015 from Wavemaker Partners.
  • $4 million Series A in April 2017 from Hong Leong financial group, Hong Kong’s Cyberport, construction and engineering company Zhuhai Da Heng Qin (DHQ), and CRE Venture Capital.
  • $1m in 2019 led by MassMutual Ventures Southeast Asia (MMV SEA), with participation from Alibaba Entrepreneurs Fund and Wavemaker Partners.
  • $24m in 2021 from Brewer Lane Ventures, MassMutual Ventures, with participation from Alibaba Entrepreneurs Fund.
  • $5m in 2021 from UBS, in a bid to cross-sell UBS analysts as experts on Lynk. This is similar to a 2019 deal between Macquarie bank and Deepbench, which was also investment and access to bank analysts in exchange for access to tech.
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