Guidepoint is one of the larger expert networks and operates a standard business model. It was founded in 2003 by Albert Sebag, an organic chemist that had “developed a deep Rolodex of the world’s leading physicians” (link).

Guidepoint – major milestones

2003 – Founded in New York City as Clinical Advisors.

2007 – Rebranded as Guidepoint Global.

2009 – Acquired Vista Research, one of the first expert networks, for $10-13m. Employees at Vista had started the competing networks Primary Insight and Ridgetop Research, and later also Mosaic Research.

2011 – Mentioned in relation to an insider trading case, but not accused of any wrongdoing.

2015 – Acquired Innosquared, a German expert network with a strong presence in Europe.

2019 – Launched Insights, a product similar to Forum offered by Third Bridge.

2019 – Inex One identified Guidepoint as a global leader in our review of the 2019 expert network market size.


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Max Friberg

Max has a background in management consulting with McKinsey & Company and Oliver Wyman FS. Prior to co-founding Inex One, he ran the expert network Previro.