Prosapient started in 2018 as a machine-driven expert network. Prosapient has its headquarter in London and a technical development team in the Ukraine. One co-founder and multiple employees used to work at Coleman Research. The company has grown with a low-cost offering, selling both expert calls and surveys. It has raised funds from angel investors, raising £1.3m in 2017 and £2m in 2019. Consequently, the funding rounds led to the company having 55 shareholders (many of which are employees at potential client firms).

The Prosapient expert network is one of the handful of firms outright stating they use AI and machine learning in their work. Other such “machine-driven expert networks” include XperitiNewtonXENG llc, CleverX and Atheneum (after its acquisition of Chime Advisors).

Prosapient was featured in our expert network benchmarking in June-July 2018.

We analyzed the machine-driven business model in our AI deepdive from 2019: AI and expert networks. The article discusses the evolution of expert networks and the pros&cons of using machine learning/ statistical models. Visit Prosapient’s website here or read more about different expert network models here.

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Max Friberg

Max has a background in management consulting with McKinsey & Company and Oliver Wyman FS. Prior to co-founding Inex One, he ran the expert network Previro.