Third Bridge is the third-largest expert network. Founded in 2007 as Cognolink, it rebranded in 2016 as Third Bridge. It was one of the first firms to successfully reduce GLG’s market dominance, and the founders had a background in consulting with Bain & Company.
When Third Bridge started out, GLG was dependent on its traditional static network. Experts were recruited proactively, on fairs and from telephone directories. Onboarding an expert was time-consuming and complex. Third Bridge, lacking a database of experts, began recruiting experts directly for live projects. To enable this, they sped up the onboarding of experts, with modern tech tools and user-friendly interfaces. This business model’s success was supported by the even faster growth of LinkedIn. Today, the company combines a large database with custom recruiting.
In 2017, the Swedish private equity firm IK Investment Partners invested in Third Bridge, acquiring half of the company.