About Appinio
Appinio offers real-time market research services via a mobile application, combining an AI-powered insights platform with expert consultancy support. The company was founded in 2014 and is headquartered in Hamburg, Germany. As of its 10th anniversary in December 2025, Appinio said it had grown to 260+ employees from 35 nationalities, reaching roughly $28.7-30 million in annual revenue, all while remaining bootstrapped, without external venture capital funding.
Appinio provides solutions for the following use cases:
Target Audience Analysis
Brand Awareness
Competitor Analysis
Visual Test: testing designs for logo, website, etc., with your audience
Concept Test
Design Test
Logo Test
Pricing Analysis
Customer Satisfaction Analysis
Brand Tracking
Campaign Tracking
Consumer Tracking
It offers two products:
Short Survey: This is offered for clients that need quick, high-level insights from a nationally representative sample
Link Survey: Clients can use their channels and panels to collect insights using Appinio’s platform
Appinio says it collects insights across 190+ markets, serving 3,000+ customers. The firm uses AI throughout its research process, supporting question creation, analysis, and results summaries, and helping detect fraudulent responses.
FAQ
Appinio specializes in real-time B2C and B2B consumer insights via a mobile app-based platform, combining AI-assisted research tools with expert consultancy support across 190+ markets.
Yes - Appinio is available as a partner on Inex One.
