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Appinio offers real-time market research services via a mobile application. The company was founded in 2014 and is headquartered in Hamburg, Germany.

Appinio provides solutions for the following use cases:

  1. Target Audience Analysis

  2. Brand Awareness

  3. Competitor Analysis

  4. Visual Test: testing designs for logo, website, etc., with your audience

  5. Concept Test

  6. Design Test

  7. Logo Test

  8. Pricing Analysis

  9. Customer Satisfaction Analysis

  10. Brand Tracking

  11. Campaign Tracking

  12. Consumer Tracking

It offers two products: 

  1. Short Survey: This is offered for clients that need quick high-level insights from a nationally representative sample

  2. Link Survey: Clients can use their channels and panels to collect insights using Appinio’s platform

Appinio has raised Euro 1.6M in funding with its latest round from BPO Capital and The Online Marketing Rockstars.

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