B2B International

B2B International is a market research company specializing in B2B and healthcare audiences, with a meaningful portion being CATI-recruitment.

B2B International operates as Dentsu UK Limited, since 2023.
Founded in 1998 as a MR agency, B2B International was acquired in October 2018 by Dentsu, a large market research conglomerate. At the time of acquisition, B2B International had done £7.6m in FY2017 revenues with 175 employees, B2B International did £14.3m in 2022, up from £11.7m in 2021, and looking very profitable.

In 2023, they decided to dissolve the company and merge into Dentsu UK Limited.

As of 2024, the company had approx. 120 employees.