Dynata
Dynata provides first-party data of users participating in member-based panels that the business organizes and maintains. Its headquarters are in Connecticut, USA, and was established in 1940. Dynata has a long history of merging and acquiring separate enterprises. In 2019, these entities (including Research Now and Survey Sampling International, SSI) rebranded to Dynata.
It has a reach of more than 70 million people worldwide and a library of unique profile features gathered through surveys. The company provides data services and solutions to add the voice of the customer to different marketing aspects, like market research, advertising, etc.
It provides a wide array of survey services and is one of the leading survey sample vendors in the US.
In the Americas, Europe, and Asia-Pacific, Dynata provides services to close to 6,000 market research businesses, media and advertising firms, consulting & investment companies, publishers, healthcare providers, and corporate clients.
Dynata & data quality
In 2020, Dynata launched its AI-driven data quality solution, QualityScore™, which evaluates respondent behaviors to detect fraud and inattentiveness. As of June 2025, this feature is also available for third-party survey programming tools.
In 2025, Dynata signed the Global Data Quality Excellence pledge, showing its commitment to uphold the integrity of the market research industry standards, combating fraud and poor respondent experiences.
