Dynata

Dynata provides first-party data of users participating in member-based panels that the business organizes and maintains. Its headquarters are in Shelton, Connecticut, USA, and it was established in 1940. Dynata has a long history of merging and acquiring separate enterprises. In 2019, these entities (including Research Now and Survey Sampling International, SSI) rebranded to Dynata, and the firm has continued acquiring companies since, including brand research and advertising firm Branded in June 2022.

It has a reach of more than 70 million people worldwide and a library of unique profile features gathered through surveys. The company provides data services and solutions to add the voice of the customer to different marketing aspects, like market research, advertising, etc.

It provides a wide array of survey services and is one of the leading survey sample vendors in the US. In the Americas, Europe, and Asia-Pacific, Dynata provides services to close to 6,000 market research businesses, media and advertising firms, consulting & investment companies, publishers, healthcare providers, and corporate clients.

In May 2024, Dynata announced it had reached a consensual agreement with its lenders to recapitalize and reduce its balance sheet debt, describing the move as supporting its growth strategy going forward.

In June 2026, Dynata launched Dynata+, a platform aimed at enhancing access to its first-party data.

Dynata & data quality

In 2020, Dynata launched its AI-driven data quality solution, QualityScore™, which evaluates respondent behaviors to detect fraud and inattentiveness. As of June 2025, this feature is also available for third-party survey programming tools.

In November 2025, Dynata achieved ISO 20252 certification, a specific market research industry standard. In 2025, Dynata also signed the Global Data Quality Excellence pledge, showing its commitment to upholding the integrity of the market research industry standards, combating fraud and poor respondent experiences.

FAQ

How large is Dynata's panel? Dynata says it reaches more than 70 million people worldwide, serving close to 6,000 clients across the Americas, Europe, and Asia-Pacific.

What does Dynata specialize in? Dynata specializes in first-party sample and panel data across B2B, B2C, and healthcare audiences, with a strong focus on AI-driven data quality and fraud detection.

Is Dynata available on Inex One? Yes - Dynata is a Silver partner on the Inex One marketplace, specializing in B2B, B2C, and healthcare surveys.

Click here to start working with Dynata on Inex One.