Krämer Marktforschung
Krämer Marktforschung is a fieldwork company based in Münster, Germany. It specializes in CATI for both B2B and consumer audiences, with a significant CATI operation in Germany.
About Krämer Marktforschung
Krämer Marktforschung is a fieldwork company based in Münster, Germany. It specializes in CATI for both B2B and consumer audiences, with a significant CATI operation in Germany.
Founded in 1986 as a boutique MR agency, Krämer Marktforschung has grown over the years to be one of the larger German fieldwork companies. The firm operates its own test studios across five German cities (Berlin, Hamburg, Münster, Frankfurt, and Munich), alongside a mobile discussion unit. Beyond CATI, services include CAWI (online surveys), CAPI/face-to-face interviews (drawing on roughly 1,500 interviewers nationwide), B2B and point-of-sale surveys, mystery shopping, and qualitative research. The firm holds memberships in ADM, BVM, ESOMAR, EphMRA, and BHBIA.
Internationally, Krämer Marktforschung partners with CIDO Research, extending its reach with 300+ additional CATI stations and roughly 1,000 native-speaking interviewers, with a particularly strong presence in Asia, the US, and Europe.
In 2024, Krämer stated that it was doing 400,000 CATI interviews per year, 100,000 F2F interviews etc.
)
FAQ
What does Krämer Marktforschung specialize in? Krämer Marktforschung specializes in CATI fieldwork for B2B and consumer audiences, alongside CAWI, CAPI/face-to-face interviews, mystery shopping, and qualitative research, with international reach through a partnership with CIDO Research.
Is Krämer Marktforschung available on Inex One? No - Krämer Marktforschung is not part of the Inex One marketplace.
