About Norstat
Norstat, a provider of data collection services with headquarters in Oslo, Norway, was established in 1997 and provides services to industry professionals who do market research. . Its panel network contains over 3 million consumers from 19 countries, with offices across 15 European countries. The firm serves more than 2,000 market research firms, brands, media and advertising agencies, publishers, and consultancies.
Norstat offers:
Full Service surveys: Managing the research from designing the survey, identifying the survey's target audience, collecting the data, and presenting the results.
Sample Only: When clients already have a survey programmed, Norstat lets them tap into their panel for respondents.
Norstat history
1997 - Founded in Oslo.
2008 - Acquired by Verdane and Foinco for 148m NOK (~$18m).
2019 - Acquired by Triton. At the time, the company had 175 FTEs, 22 offices, and 650,000 active panelists. In 2018, they had conducted more than 7,000 projects (of which approximately 65% were online) and 9 million interviews.
2023 - Triton was said to prepare a sale of Norstat, which at the time had a turnover of more than 1Bn SEK, and profit margins of 20%.
2024 - Nalka and Kirk Kapital acquired Norstat, in a deal rumored at SEK 3 Bn ($280m). Triton was rumored doing 7x MOIC and 54% IRR on the investment, after growing the topline 128% and EBITA by 227% (mainly driven by EBITA margin growth from 15% to 20% over the holding period, in a shift to online sampling).
Acquistions
Sep 2021 - DMA Research (Denmark), during Triton ownership
Sep 2021 - Respondenten.nl (Netherlands), during Triton ownership
Oct 2021 - CG Research (Netherlands), during Triton ownership
Oct 2021 - TestingTime (Switzerland), during Triton ownership
Jan 2022 - Userneeds (Sweden), during Triton ownership
Jan 2022 - Polling & Statistics (Norway), during Triton ownership.
July 2023 - Panelbase (UK), during Triton ownership
March 2026 - DemoSCOPE Group, during Nalka/Kirk Kapital ownership
FAQ
Norstat says its panel spans more than 3 million consumers across 19 countries, with offices in 15 European countries, serving more than 2,000 market research firms and other clients.
Norstat specializes in full-service and sample-only data collection for market research, offering both managed survey design/fielding and direct panel access for clients with their own survey already programmed.
Yes - Norstat is available as a partner on Inex One.
