Potloc

Potloc is an all-in-one survey platform built for consulting and private equity firms, handling every stage of a market research project - from survey design to sampling, data quality, and AI-powered analysis - in one place. Potloc gathers samples from three sources: social-river sampling, their proprietary panel, and a vetted network of partners. Potloc provides the following services:

• Survey design and optimization, with a dedicated project manager per engagement

• Niche B2B and B2C sampling

• Proprietary social media sampling

• Multi-source sampling pulling from CATI, CAWI, expert networks, and proprietary panels

• 15 data quality checks 

• Real-time data cleaning and monitoring

• Instant AI data analysis

• Analytical tools for complex data processing

• Translation and project feasibility scoping tools

Potloc says it has helped more than 500 firms collect over 343 million survey responses since its founding. The firm's recent case studies show a client roster concentrated among top-tier consulting and PE firms.

Potloc is headquartered in Montréal, Canada, with offices in New York, USA, and Paris, France.

Potloc has raised $75M across eight rounds, including:

• January 2017 - $1M seed round, backed by BDC (Business Development Bank of Canada) and a private investor.

• December 2020 - $20M Series A round, led by Cap Horn (France) with participation from Canadian investors.

• May 2022 - $7.73M debt financing round from Canadian Imperial Bank of Commerce (CIBC Innovation Banking).

• June 2022 - $26.9M Series B round, led by First Ascent Ventures.

FAQ

What does Potloc specialize in? Potloc specializes in full-service B2B and B2C survey research for consulting and private equity firms, combining social media sampling, a proprietary panel, and a partner network with AI-powered data quality checks and analysis.

Is Potloc available on Inex One? Yes - Potloc is a Gold partner on the Inex One marketplace.

Click here to start working with Potloc on Inex One.