Prodege

Founded in 2005, Prodege is a Californian B2C market research and online marketing firm. The business creates consumer reward and survey programs under several brands, including Swagbucks, MyPoints, ShopAtHome, InboxDollars, CouponCause, Ysense, and Upromise.

Prodege's commercial solutions are powered by its global audience of incentive program participants. Through these services, brands and agencies may learn more about their target markets and market to them. Deep consumer profiling enables partners to attract new clients, raise engagement levels, boost sales, and promote the brand and product adoption.

Great Hill Partners made a sizable investment in Prodege in Q4 2021, and in 2022, Prodege made strategic purchases of Pollfish, BitBurst, and AdGate Media.

Pollfish uses Organic Sampling to randomly poll users inside apps they use. Pollfish conducts in-app polls of its distributed mobile consumer network, which consists of more than 500 million active users worldwide, and offers real-time insights.

Pollfish was acquired by Prodege in February 2022.