Founded in 2005, Prodege is a Californian corporation specializing in market research, consumer surveying, and online marketing. The business creates consumer reward and survey programs under several brands, including Swagbucks, MyPoints, ShopAtHome, InboxDollars, CouponCause, Ysense, and Upromise.
Prodege's commercial solutions are powered by its global audience of incentive program participants. Through these services, brands and agencies may learn more about their target markets and market to them. Deep consumer profiling enables partners to attract new clients, raise engagement levels, boost sales, and promote the brand and product adoption.
Great Hill Partners made a sizable investment in Prodege in Q4 2021, and in 2022, Prodege made strategic purchases of Pollfish, BitBurst, and AdGate Media.
Founded in 2013, Pollfish is a hybrid survey platform based in New York, USA, that offers a DIY platform for end-to-end research from survey creation to collecting results.
Pollfish leverages Organic Sampling, a technique for randomly polling users inside apps they are already using. Pollfish conducts in-app polls of its distributed mobile consumer network, which consists of more than 500 million active users worldwide, and offers real-time insights.
Pollfish was acquired by Prodege, a marketing and consumer insights platform, in February 2022.