Focus Crossroads

Focus Crossroads is the fieldwork and 40-seat CATI center of Russell Research, based in East Rutherford, New Jersey, US. Focus Crossroads was established as a separate entity of Russell Research in 2010 and operates under its own brand with clients that may include competitors of Russell.

Unlike panel-only recruiting providers, Focus Crossroads says it uses a hybrid recruiting model, combining direct phone outreach, a proprietary database of professionals and consumers, targeted social media campaigns, outreach to professional networks and associations, referrals, and partnerships with specialized lists and organizations. The firm recruits executives, professionals, and decision-makers for expert interviews and qualitative research, targeted consumer audiences for focus groups and product testing, and healthcare professionals (physicians, specialists, pharmacists, nurses) for clinical and market research studies, with particular strength in hard-to-reach and niche audiences across B2B, telecommunications, medical, pharmaceutical, finance, and technology.

The firm operates a purpose-built research facility with three research suites, HD recording, live streaming, and concierge services for in-person studies, and has been ISO-certified (ISO 20252:2019) since 2014.

FAQ

What does Focus Crossroads specialize in? Focus Crossroads specializes in CATI recruitment and fieldwork, using a hybrid recruiting model to reach hard-to-reach B2B, healthcare, and consumer audiences, alongside a purpose-built focus group facility near New York City.

Is Focus Crossroads available on Inex One? No - Focus Crossroads is not part of the Inex One marketplace.

Looking for CATI survey provider options? Explore active partners on the Inex One marketplace.