Werk Insight

Werk Insight is a full-service B2B market research agency headquartered in Nashville, Tennessee, founded in 2021. The firm designs and delivers custom qualitative and quantitative research studies, with particular strength in construction, manufacturing, logistics, financial services, IT, and professional services.

Werk Insight positions itself as the only market research firm that exclusively uses validated responses - and no online panel surveys - for gathering B2B insights. Every respondent's identity is verified, either face-to-face using ID or by sending the meeting invitation directly to a business email address. Since its founding, the firm has completed more than 150 quantitative B2B research projects, based on over 30,000 CATI and video interviews across four years.

Werk Insight operates as a remote-first team based across six US states, and uses AI to automate repetitive tasks such as identifying insightful quotes from video interviews, speeding up translations, and supporting qualitative data mining, aiming to keep costs competitive without compromising data quality or client service.