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C+R Research

C+R Research is a full-service market research company headquartered in Chicago, Illinois, founded in 1959.

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About C+R Research

C+R Research is a full-service market research company headquartered in Chicago, Illinois, founded in 1959. The firm is particularly known for its expertise in youth and family, Latino, and multicultural consumer segments (via its CultureBeat division), alongside a dedicated B2B research practice and a Shopper Insights practice (rebranded ShopperPulse™ in February 2026, formerly ShopperEyes) led by former client-side researchers.

C+R's B2B practice covers industries including health insurance, utilities, and food service, with a specialized team of qualitative and quantitative researchers experienced in reaching small business owners, healthcare and insurance executives, food service operators, physicians and nurses, contractors, and energy executives - hard-to-reach B2B and healthcare-adjacent professional audiences. The firm also serves clients in consumer durables, restaurants, financial services, retail, and associations/non-profits.

In 2024, C+R integrated with Signoi Ltd., combining Signoi's AI-driven audience simulation capability with C+R's own shopper segmentation work to power interactive tools. The firm also uses AI more broadly to support (not replace) its research team's work.

FAQ

What does C+R Research specialize in? C+R Research specializes in full-service qualitative and quantitative market research, with particular depth in B2B research (including healthcare and insurance executives, physicians, and nurses), multicultural and youth/family segments, and shopper insights.

Is C+R Research available on Inex One? No, C+R Research is not part of the Inex One marketplace.

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