B2C Survey Providers

A B2C survey collects answers from consumers to find out what they buy, think and prefer. Brands and research agencies use them for things like brand tracking, concept testing and advertising research.

Here you’ll find all the firms in our directory that offer consumer surveys, from large panel providers to self-serve survey platforms. Which one suits you depends mainly on how many people you need to reach and how precisely you need to target them.

Showing 53 firms ·

How do you choose a B2C survey provider?

  • Can they deliver the sample you need? Ask about panel size for the country and target group you're reasearching and how they recruit panelists: their own panel, partner panels or a marketplace of several. Small countries and narrow targets are where panels most often fall short.

  • How do they protect data quality? Ask about bot and fraud checks, duplicate detection and how they deal with rushed or inattentive answers. Also ask how they balance the sample, through quotas or weighting, so results reflect the population you care about.

  • What do you need them to do, and what does it cost? Self-serve platforms let you build and launch the survey yourself, panel providers supply respondents, and full-service firms run the whole study. Prices are usually per completed response and rise as the target gets narrower.

FAQ

A questionnaire sent to consumers, either the general public or a target group such as buyers of a product. It usually runs online or in a mobile app. Participants are panel members who have signed up and are rewarded with points, vouchers or cash.

Many also offer B2B or healthcare surveys. It’s more common for firms that started in B2B to add consumer and healthcare work than for consumer-focused firms to move into B2B or healthcare, so ask any provider for examples of projects with the audience you need. For business audiences, see B2B Surveys, and for doctors and patients, Healthcare Surveys.

Yes. We keep profiles of closed or acquired companies for reference, and each is marked inactive.

Yes. That’s what Inex One does: get started with Inex One, and our algorithm matches your project with the right survey providers.