Insights Driven Research (IDR)

IDR is a global expert network and survey provider headquartered in New York, USA, founded in 2020 by former managers at Atheneum. IDR combines custom recruiting via LinkedIn with a proprietary panel to deliver end-to-end survey solutions, with research teams across London, Singapore, Pakistan, and Puerto Rico ensuring rapid access to niche B2B and B2C audiences for global insights.

The firm's methods span qualitative approaches (in-depth interviews, focus groups, video diary studies) and quantitative surveys, including specialty analysis such as Conjoint, MaxDiff, Cluster Analysis, and Van Westendorp/Gabor Granger pricing studies. Given its founding background at Atheneum, IDR has particular strength in Healthcare & Life Sciences, alongside technology, financial services, energy and utilities, manufacturing, automotive, transport and logistics, and other sectors. IDR says it draws on a database of over 1 million experts and a team of 200+ international researchers, and holds ISO information security certification alongside membership in the Market Research Society (MRS).

For IDR's full company history - founding story, FirstThought leadership hires, spinoff companies, and office footprint - see our expert network directory entry on IDR.