NewtonX
NewtonX is an expert network and B2B survey provider founded in 2016. NewtonX initially focused on automating regular expert network services. However, it soon pivoted to B2B survey data collection from professionals and consumers. This focus has paid off - with $47 million of venture capital raised, the firm looks set to take a piece of the expert network survey business.
About NewtonX
NewtonX is generally regarded as a high-quality player in the B2B survey sampling industry and has received positive feedback across the board from clients engaging them on Inex One.
Aside from these core services, NewtonX also offers the possibility to engage experts for longer-term in-person assignments, as well as the option for moderated interviews, whereby outside experts are tasked with interviewing other experts for the client (increasing the speed of the process and solving potential compliance issues).
The company was co-founded by two former McKinsey consultants and two CTOs, one of whom is still with the company. In 2021, one of NewtonX's co-founders passed away unexpectedly (at the time, CEO); the company's other co-founder has led NewtonX ever since. Because of its technical core product, NewtonX employs more engineers/developers than typical expert networks.
NewtonX funding milestones
2018 - $3m seed round raised from Third Prime and Xfund.
2019 - $12m Series A round raised from Two Sigma Ventures; the same year, NewtonX acquired Merlin Guides.
Nov 2021 - $32m Series B round raised led by Marbruck Ventures.
NewtonX and AI and machine learning
NewtonX is one of the handful of firms outright stating they use AI and machine learning in their work. Much of this technology is common across all larger expert networks. That said, various networks emphasize it more than others in their marketing. These include CleverX, proSapient, Techspert.io, and Atheneum (after it acquired Chime Advisors). Inex One has identified NewtonX as a regional challenger in our recurring review expert network market size.
Learn more about machine-driven expert networks in our AI deep dive: AI and expert networks.
In March 2021, NewtonX launched a Knowledge Graph, scanning 1.4 billion professionals across 140+ industries to power its expert matching. In 2023, NewtonX launched NewtonX Prime with, as mentioned by Alex Boden, leaders with backgrounds at Tegus and Alphasense. We break down the transcript library business here. More recently, the company has continued expanding its platform with AI-moderated research and synthetic data capabilities, and was named the official B2B research partner for the 2024 GRIT Business & Innovation Report. The firm offers both CATI (phone-based) and CAWI (web-based) as delivery methods once respondents are identified, using a two-step verification process for CATI participants.
FAQ
What does NewtonX specialize in? NewtonX specializes in AI-powered B2B survey data collection and expert calls, alongside longer-term assignments and moderated interviews, drawing on a database it says covers 1.4 billion professionals across 140+ industries.
Is NewtonX available on Inex One? Yes - NewtonX is available as a partner on Inex One for B2B surveys.
