About PureSpectrum
PureSpectrum is a research technology company headquartered in Westlake Village, California, founded in 2015. Rather than owning a single proprietary panel, PureSpectrum operates a programmatic sample Marketplace connecting researchers to a marketplace of integrated panels, streamlining online survey management and facilitating millions of high-quality interviews annually, a similar model to Cint and Rep Data.
PureSpectrum's core business is primarily consumer (B2C) sample, though it does offer some international B2B market research capability alongside. Inex One's own survey marketplace takes the opposite emphasis, focused specifically on B2B and healthcare panels, rather than general consumer sample.
PureSpectrum's services include DIY surveys, survey programming, mobile panels, and agile market research, alongside PureScore™, an AI-powered respondent-level quality scoring system that monitors survey-taker behavior over time and blocks poor-quality respondents.
FAQ
PureSpectrum specializes in operating a programmatic sample marketplace connecting researchers to integrated consumer panels, with a particular emphasis on data quality via its PureScore respondent-scoring system.
No, PureSpectrum is not part of the Inex One marketplace.
