OpinionRoute

OpinionRoute is a survey operations company headquartered in Cleveland, Ohio, founded in 2013 by Cint's former Managing Director. The firm combines proprietary workflow and data quality technology with expert-led managed services, handling sampling, programming, data quality, and operations for market research agencies.

OpinionRoute's core platform is NavigatOR, a project management and survey operations workflow platform, paired with an ID Suite of data quality solutions to detect survey fraud and ensure respondent quality. In September 2024, the firm launched QC Flow, an AI-powered copilot built into the NavigatOR platform to further automate data quality checks.

In February 2025, OpinionRoute acquired Jibunu, a survey programming company, marking the first acquisition in a stated five-year strategic plan to help market research companies modernize and build enterprise value.

FAQ

What does OpinionRoute specialize in? OpinionRoute specializes in survey operations - sampling, programming, hosting, and data quality - for market research agencies, delivered through its NavigatOR workflow platform and ID Suite of data quality tools.

Is OpinionRoute available on Inex One? No - OpinionRoute is not part of the Inex One marketplace.

Looking for survey provider options? Explore active partners on the Inex One marketplace.