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Testset Surveys

Testset is a consumer (B2C) survey company founded in 2024 by former Toluna and Dynata leaders.

Testset operates the B2C self-signup panel Payswell, while also sourcing from third-party panels, according to their ESOMAR-37 answers.

Testset offers sample-only, survey scripting, translations, data management, and dashboards.

Testset background

In 2011, two senior executives from Toluna co-founded Reimagine Holdings Group, a market research holdings company. They built up a number of market research businesses including Critical Mix, MarketSight, iGain, and PopResearch, which they sold to Dynata in February 2019. In 2022, they founded Ackwest, to do "management, acquisition and expansion of technology-driven companies in the consumer insights and marketing services sector".

In 2024, Ackwest launched Testset, operated by a team of mostly former Dynata managers.

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