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Cost control in market research

As research budgets are tightening, strategy teams look for ways to reduce their direct spending. Market research is one of the largest expense categories for most strategy consulting, market research and investment firms? Here are five steps to control your costs.

Behind the Scenes of Stellar Surveys: What Influences the Cost of B2B Sample Data?

This is the second article focusing on data quality that we write with our partner NewtonX. In the first article we focused on what tools survey companies use to safeguard data. In this article, we’ll take a closer look at why B2B sample data can often come with a higher price tag than B2C sample, and the factors that play into these costs.

Behind the Scenes of Stellar Surveys: The Data Quality Edition

Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s critical for companies to find trusted partners to execute their market research. We’ve partnered with one of our trusted survey partners, NewtonX, to bring you a two-part series on Data Quality in the survey world to give you the tools to find the right partner for your next survey.

Capvision and expert network compliance

Late 2022, Chinese police raided several offices of Capvision, the largest expert network in China. At Inex One, we've seen an uptake in clients reviewing their expert network vendors, and seeking to improve the way they engage them. Our compliance portal has come in handy for many such clients, giving them four layers of defense.

Expert networks in 2023: News, trends and discussion points

There are four big recurring themes in our conversations with strategy consulting and private equity firms: AI, Compliance, Cost Control and whether they should build their own expert network.

Why Run a Survey?

Many clients ask “Why should I even bother with a survey?”. A lot of insights can be gained from online research and expert interviews. Why would any client spend additional money when an expert can get you all of the information you need? It’s a fair question. Let’s break this down further!

Survey sampling: Comparing targeted outreach and online panels

Back in the day, survey sampling was made in-person with a notepad (“pen and paper” research). You’d walk up to relevant-looking individuals and ask away. These days, active quantitative surveying is mostly digital. There are two broad methods of finding your respondents: with Targeted outreach, or Online panels. Your survey sampling method is a top factor influencing your data quality and the cost of doing research. Let’s take a look at the two methods!

How do I run a due diligence survey?

A consultant friend asked me this the other day. It was a deja vu moment: I once asked the same thing myself. We’ve learned a few things since then. Here’s what my strategy consulting friend asked: 1. How much does a survey cost? 2. How do I choose the right survey vendor? 3. How do they find the right respondents? 4. How long does it take? Let’s walk through the answers, one by one.

Five reasons to choose a marketplace for your next survey project

With a vast array of survey vendors worldwide, finding the right vendor can be a daunting task. That's where Inex One comes in. In this blog post, we'll delve into the top five reasons why using a marketplace like Inex One is the game-changer you need for your next survey project.

What are Expert Network Transcript Libraries?

Many firms have started offering digital libraries of transcribed expert calls in recent years. What are they, and how do they compare? Here’s our breakdown.

Expert network investments and upstarts

Some very successful companies were founded by people who had a fair bit of practice in their industry. Having worked at an incumbent leader, they understood the user needs and spotted untapped market opportunities. This applies to expert networks too. Check out our overview of expert network history!

How to use machine learning in survey research

The role of machine learning in market research and surveys is rapidly expanding, offering new opportunities to gather and analyze data more efficiently and accurately than ever before.